about
i'm a designer, baker and traveler, obsessed exploring new things and forever learning
.experience
5 years
.location
Pittsburgh, PA
.availability
Available
.hello
My work turns complex systems into clear, actionable experiences across ecommerce and omnichannel touchpoints. I combine research, strategy, and design to drive measurable impact.
I am not just interested in how something looks. I care about how it performs, scales, and evolves.
I approach design by first clarifying the problem, defining success metrics, understanding constraints, and identifying real leverage points. I facilitate cross-functional alignment across marketing, engineering, legal, product, store operations, and customer care before moving into hands-on design.
Once aligned, I prototype, test, refine, and ship experiences. I’m comfortable owning complex flows, edge cases, and high-impact areas that often determine whether an experience truly works.
My work has driven measurable outcomes, including:
$1.6M in incremental revenue from checkout store credit optimization
300% increase in daily product reviews through behavioral incentive design
A scalable order history redesign supporting 15M loyalty members
Improved omnichannel satisfaction with store purchase visibility and digital receipt integration
I focus on outcomes, not output. I’m drawn to complex product ecosystems and the moments where customer behavior meets business strategy. Strong design, in my view, reduces cognitive load, builds trust, and delivers lasting impact.
Outside of Work
When I’m not thinking about design, I’m usually baking something ambitious, like layered cakes, new dessert experiments, or recipes that require more bowls than I’m willing to admit. I genuinely love the process almost as much as the result.
I also love to travel. Thailand remains one of my favorite trips — the food, the energy of Bangkok, and the calm of the islands. I’m always planning the next place I want to explore.
Concerts are serious business in my world. One summer I went to six shows back to back. There’s nothing quite like the anticipation, the crowd, and the moment your favorite song starts. If there’s a tour announcement, I probably already know about it.
Life outside work keeps me curious, energized, and balanced, and it shapes how I approach the challenges I tackle professionally.