projects
I craft research-driven, scalable product experiences that connect customer needs with business goals
Building a scalable post-purchase platform that improves customer confidence and reduces operational friction.
Making it effortless for customers to apply available store credit directly at checkout, reducing friction and increasing confidence.
Designing a strategy that increased customer engagement by 300% and increased loyalty through clear incentives for leaving product reviews.
Designed a strategy to unify in-store and online purchases, making complex transactions clear, actionable, and easy to understand for customers.